Steven Natiello, M.A.

I am a Technical Project Manager seeking employment in Marketing or Communications with room for growth in New York City.


Work Experience

Home Planet Media

Freelancer offering Marketing, SEO, and Web Development

Hired as a senior consultant and developer for contracts that cover web development, web analytics, SEO, SEM, and social media.

Freelance Project Manager and Developer
  • • Meets with client to creates a target consumer profile and branding package.
  • • Designs websites from a UX and SEO first perspective using Adobe Photoshop and Illustrator.
  • • Builds website with Brackets, Adobe Dreamweaver, and Pinegrow. Alternatively, the client may choose a premade WordPress template.
  • • Hosts website on host of client's choice. (usually GoDaddy)
  • • Uses Google Trends and other online tools to plan social media profiles and keywords, and create a social content plan.


Middle Smithfield Township

Digital and Operations Project Manager

Digital Manager
  • • Managed the development of the Township website. Designed, built, managed, maintained Township portals, and created content for over a dozen websites for Township organizations, departments, and committees.
  • • Increased returning local users on main Township website by over 60% through SEO and inbound marketing.
  • • Created social media profiles for all relevant Township departments and committees. Trained and managed interns and staff, and approved post content. Established BMPs.
  • • Optimized content / performance by implementing and analyzing Google Analytics.
  • • Provided professional event and photography services for community groups and events to grow library of marketing materials for future campaigns.
  • • Managed municipal Microsoft Exchange Server and all other municipal server setups, including proprietary sewer, GIS, and other systems. Managed all digital-related contractors.
Marketing Manager, Sport and Banquet Venue
  • • Managed all digital properties (website, social media, etc).
  • • Used SEO/SEM to increase CTR (clickthrough rate) by over 90% while operating within budget.
  • • Increased total conversions by 50% through content marketing and SEM.
  • • More than doubled list size through aggressive inbound marketing. Engaged lists with custom email campaigns.
  • • Coordinated all digital or marketing related contractors and partners.
Communications: Operations Projects Manager
  • Managed press relations and optimized resident / customer satisfaction by networking, interfacing, and engaging directly with media representatives and residents.
  • • Managed and planned dozens of first-time community events. Created, curated, and distributed marketing materials and implemented tracking metrics to determine resident response. Some examples follow:
    • • Increased resident particpation by nearly 70% on the Economic Development Committee's Shop Local program
    • • Partnered with a local nonprofit to created the Township's first cultural event (photography exhibit). Filled registration the first year, and doubled participation by the second year.
    • • Partnered with a local nonprofit to created the Township's first cultural event (photography exhibit). Filled registration the first year, and doubled participation by the second year.


East Stroudsburg University

Special Project Manager and Graduate Assistant

Hired by multiple university departments based on project management skills and graduate student placement.

  • Enrollment Services Department: Digital archive project manager. Designed and implemented HIPAA-compliant performance metrics.
  • Political Science Department: Research assistant, teaching assistant, content editor, for department faculty.
  • Academic Enrichment Center: Payroll Administration: Quality Assurance.
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Steven Natiello, M.A.



Brooklyn, NY