Steven Natiello, M.A.

I am a Technical Project Manager seeking employment in Marketing or Communications with room for growth in New York City.

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Work Experience

Home Planet Media

Freelancer offering Marketing, SEO, and Web Development

Hired as a senior consultant and developer for contracts that cover web development, web analytics, SEO, SEM, and social media.

Freelance Project Manager and Developer
  • • Meets with client to creates a target consumer profile and branding package.
  • • Designs websites from a UX and SEO first perspective using Adobe Photoshop and Illustrator.
  • • Builds website with Brackets, Adobe Dreamweaver, and Pinegrow. Alternatively, the client may choose a premade WordPress template.
  • • Hosts website on host of client's choice. (usually GoDaddy)
  • • Uses Google Trends and other online tools to plan social media profiles and keywords, and create a social content plan.

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Middle Smithfield Township

Digital and Operations Project Manager

Digital Manager
  • • Managed the development of the Township website. Designed, built, managed, maintained Township portals, and created content for over a dozen websites for Township organizations, departments, and committees.
  • • Increased returning local users on main Township website by over 60% through SEO and inbound marketing.
  • • Created social media profiles for all relevant Township departments and committees. Trained and managed interns and staff, and approved post content. Established BMPs.
  • • Optimized content / performance by implementing and analyzing Google Analytics.
  • • Provided professional event and photography services for community groups and events to grow library of marketing materials for future campaigns.
  • • Managed municipal Microsoft Exchange Server and all other municipal server setups, including proprietary sewer, GIS, and other systems. Managed all digital-related contractors.
Marketing Manager, Sport and Banquet Venue
  • • Managed all digital properties (website, social media, etc).
  • • Used SEO/SEM to increase CTR (clickthrough rate) by over 90% while operating within budget.
  • • Increased total conversions by 50% through content marketing and SEM.
  • • More than doubled list size through aggressive inbound marketing. Engaged lists with custom email campaigns.
  • • Coordinated all digital or marketing related contractors and partners.
Communications: Operations Projects Manager
  • Managed press relations and optimized resident / customer satisfaction by networking, interfacing, and engaging directly with media representatives and residents.
  • • Managed and planned dozens of first-time community events. Created, curated, and distributed marketing materials and implemented tracking metrics to determine resident response. Some examples follow:
    • • Increased resident particpation by nearly 70% on the Economic Development Committee's Shop Local program
    • • Partnered with a local nonprofit to created the Township's first cultural event (photography exhibit). Filled registration the first year, and doubled participation by the second year.
    • • Partnered with a local nonprofit to created the Township's first cultural event (photography exhibit). Filled registration the first year, and doubled participation by the second year.

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East Stroudsburg University

Special Project Manager and Graduate Assistant

Hired by multiple university departments based on project management skills and graduate student placement.

  • Enrollment Services Department: Digital archive project manager. Designed and implemented HIPAA-compliant performance metrics.
  • Political Science Department: Research assistant, teaching assistant, content editor, for department faculty.
  • Academic Enrichment Center: Payroll Administration: Quality Assurance.
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Steven Natiello, M.A.

@stevenatiello

570-236-6394

Brooklyn, NY

stevenatiello@gmail.com